Strategic Land FAQ

Hallam Land promotes a variety of residential schemes, ranging from circa 100 dwellings to over several thousand, including strategic urban extensions and New Communities. We may also consider smaller schemes depending on the particular circumstances and potential of each site.

We also promote a range of mixed-use, employment, and large-scale distribution schemes, which range in size from thirty acres to more than 100 acres.

Typically, Hallam Land enters into Promotion and Option Agreements with landowners, though we also acquire freehold land, which may in some cases already be under contract to another party. We will also consider purchasing part of the freehold, or a beneficial interest in the land, which gives the landowner the option of an early capital release.

We’re flexible and adaptable, creating Hybrid deals where needed and we’re always prepared to consider any type of land opportunity.

Hallam Land promotes each site on its particular merits, constraints, and position within the planning process. From the outset we sit down with our landowners to establish the type of scheme that we both envisage and the best planning strategy to achieve success.

Local Plan Promotion is an important part of our business model, and we’ll also consider other relevant routes to achieve consent, such as the Five-Year housing land supply. Our professional experts work on your behalf to maximise the potential of every single site.

At Hallam Land we believe in building and sustaining long-term partnerships and we’re recognised for our personable approach. Our business model means that the Hallam Land contact who initially acquires the land will then continue to promote it, secure planning, and ultimately drive forward the marketing and sales.

The entire Hallam Land team share this approach and strives to build relationships with our landowners based on trust, professionalism and integrity.

Hallam Land is not reliant on any third-party funding, and we fund all necessary planning promotion work from our own resources. The cost of land promotion can be significant and protracted, so we promote each site entirely at our own risk to successfully achieve planning permission. We then recover our costs once the development has been sold.

Hallam Land is part of the publicly listed Henry Boot PLC.

No, Hallam Land acts as the land promoter. Once a satisfactory planning permission is achieved we work with our landowners to sell the land to a housebuilder/ developer by marketing the site on the open market, maximising the number of bids and ensuring it is a clear and transparent sales process for the landowner. This partnership approach allows both landowner and Hallam to fully assess each bid, and to make sure the site is sold at best value. Typically, we tend to sell to one of the UK’s leading housebuilders, and thus have confidence in the delivery of homes thereafter.

Every site is different, and on occasion we will construct and install infrastructure to then sell off parcels of land to other third-party developers, for both residential and commercial development. Where appropriate we will also build the schools, local centres, and other community infrastructure facilities.

Hallam Land was established in 1989 and we have been successfully promoting land for over 30 years. We are one of the oldest and most successful land promotion companies in the UK and part of the Henry Boot PLC.

The Henry Boot Group was established in 1886 and has been at the forefront of building and civil engineering in the UK for over 135 years. It is listed on the London Stock Exchange and is now one of the UK’s leading land development, property investment, and construction-based companies.

The promotion of land is essential for making Local Planning Authorities aware of the potential of deliverable land to accommodate development to satisfy housing demand. It also highlights the importance of development to support economic growth, while promoting community employment and wellbeing. It can of course be a complex and costly process, with no guarantee of success.

Hallam Land is highly skilled in all aspects of land promotion, and we have a long-established pedigree of success, enabling landowners to benefit from our experience as well as effectively removing the financial risks.

Once the legal agreement between landowner and Hallam Land has been completed, we instruct a team of consultants to begin the technical due diligence that shapes the constraints and develops the potential opportunities of each particular site. Each site is individually assessed, and we consult with our landowners throughout the process. The final design is a collaboration of inputs from our professional team, Hallam Land, and the landowner, as well as responses from the local planning authority, other public bodies and the local community.

Sustainability is at the heart of each and every scheme that Hallam Land designs and delivers. This is demonstrated through the use of sustainable modes of transport, sustainability within the design of buildings, or indeed the actual proportions of Green & Blue Infrastructure.

Key factors such as biodiversity, carbon reduction, energy generation, and sustainability, are important and influential considerations in every scheme we promote.

The proportion of Affordable Housing within each development is usually dictated by the relevant Local Planning Authority (LPA). Each LPA deals with Affordable Housing in their own way, and there is normally a required minimum threshold of Affordable plots, with the housing mix within that percentage allocated between Affordable Rent and Shared Ownership.

The provision of Affordable Housing on each scheme can also be dependent on the specific viability of the site, which can be determined by a number of multiple factors and circumstances.

While Hallam Land do not actually build the houses, the responsibility for providing Affordable Housing passes to the specific developer or housebuilder that purchases the site from us.